Sunday, May 13, 2007

COFFEE GAINS POPULARITY IN CHINA


According to an article by the Bureau Report, coffee consumption is gaining popularity against tea and so is coffee production. Official data showed Chinese coffee exports jumped 40.8 percent to 6,484 tons during the first quarter of this year, with more than 4,000 tons headed for Germany and Japan. It imported 4,642 tons in the first quarter, down 5.7 percent year-on-year. "When we began a coffee business here in 1998, our monthly sales were about 10 kilos. Now our sales are calculated in tons," said Zhou Zhihua, a coffee trader based in Yunnan's provincial capital, Kunmin. However, industry officials say Chinese production is still too small for some roasters to pay much attention, especially as growing domestic demand is absorbing a large chunk of it.

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